News

2024 March 26 News

Bicycle market in Poland 2022: How to explain the gap between production and consumption?

With 1,040,000 units produced by 2022, Poland is Europe’s 5th largest bicycle producer, behind Portugal, Romania, Italy and Germany. The dynamic Polish bicycle and accessory manufacturing market is growing by around 15% every year.

2024 March 25 News

TRACKER VS CONNECTED IOT: WHAT ARE THE DIFFERENCES?

As a curative measure implemented at the cyclist’s initiative, the tracker contrasts with the connected IoT (Internet of Things) module, which offers a different approach. The result of a genuine strategy on the part of the electric bike brand, the connected IoT is installed at the bike manufacturing stage, fully integrated into the bike’s design, and offers more reliable and far more advanced services than simple geolocation.

2024 March 19 Focus on our customers

ULTIMA MOBILITY X VELCO: AN INNOVATIVE & MADE IN FRANCE COLLABORATION

Founded in 2021 by three mobility enthusiasts, Lyon-based Ultima Mobility can be elevated to the status of a symbol of the French cycle industry. With a range of bicycles bearing the Origine France Garantie label, 90% of which are produced in France, Ultima aims to produce innovative, eco-responsible mobility solutions that are accessible to the general public. Winner of the “Design & Innovation Award 2024” in the “urban” category, this connected bike by Velco has everything to impress.

bike industry challenges stocks

2024 February 16 News

Bike industry updates: overstocks, cash flow and bullwhip effect

The bike industry is facing big challenges to manage the demand changes and the bullwhip effect. Understand the situation and the perspectives for the bicycle market.

connected ebike for brands

2024 February 13 News

4 misconceptions about the connected bike or smartbike

The functionalities of the connected e-bike are often misunderstood. Here are 4 preconceived ideas that persist in the imagination around the smartbike, that need to be deconstructed to understand the

2024 January 13 News

Two-wheeler brands: reassure, attract and retain customers through connectivity

Manufacturers of bicycles, scooters, or motorcycles, make the difference with secure connected vehicles to offer innovative services and build long-term customer loyalty.

2024 January 4 News

Velco brings connectivity to the U.S bike market by partnering with 3 new brands

French leader in connected solutions for the electric bicycle industry, Velco is accelerating its global development with the signing of three new brands in the United States, thus initiating its entry into this high-potential market.

On the other side of the Atlantic, electric bikes are gaining ground, with the million-unit mark passed for the first time, representing growth of 25% by 2022.

2023 December 19 News

Velco raises €2 million and aims to reach profitability

Velco, a provider of connected solutions for electric bicycle brands, is raising a further €2 million to accelerate its development and reach profitability.

cycling industry events

2023 December 11 News

CYCLING INDUSTRY: main events and tradeshows for professionals in Europe in 2024

Overview of professional events in the cycle and mobility industry in Europe in 2023.

2023 November 27 News

Bike brands: how can you promote your sustainable engagement?

The world and consumer habits are changing fast. In the face of ecological urgency, more and more consumers want to align their commitments with their consumption choices. Indeed, 52% of European consumers consider it important that the products they use are sustainable and environmentally friendly.

2023 November 2 News

The British bicycle market lags behind European growth

After years of growth, 2022 has been a difficult year for the UK bicycle market. According to John Worthington, Head of Analysis at the Bicycle Association – the UK’s leading industry organization – the current landscape is complex, marked by worrying economic and commercial signals.

2023 October 4 News

Cargo bikes, speed bikes, mountain bikes: for every bike a connectivity application!

In harmony with our increasingly digitalized lifestyles, the promise is to offer all cyclists a safe and entertaining experience. To achieve this, the connected electric bike integrates an IoT, enabling it to communicate with its environment. It thus becomes a smartbike, capable of receiving and transmitting data in real time. Once processed, this data is transformed into services using software dedicated to brands and cyclists.

Depending on the type of bike (city bike, mountain bike, cargo bike, etc.), the data collected will have a different use and scope for both the cyclist and the bike brand.

2023 September 26 News

Discover the trends for the future of electric bikes

Faced with the urgent need to protect the climate and the current economic situation, the current climate is favoring the development of bicycles, and electric bikes in particular. Less polluting than a car and more attractive for everyday use than a traditional bicycle, the electric bike is gaining more and more ground in our cities. In this dynamic, the various stakeholders, including brands, associations and governments, are getting organized to support and amplify the impact of electric bikes. 

2023 September 26 News

The American e-bike market: between challenges and opportunities

The automotive industry is culturally rooted in the United States. In the past few years, however, we have witnessed a paradigm shift marked by the emergence of the bicycle as an alternative and leisure mode of transportation. In this nuanced context, opportunities and challenges exist side by side for the development of a bicycle industry that aims to be sustainable and deep-rooted.

Polini and Velco partners to connect the italian e-bike market

2023 September 14 News

VELCO AND POLINI COLLABORATE TO CONNECT THE ITALIAN E-BIKE MARKET

Polini and Velco partners to connect the Italian e-bike market.
The Italian leader e-drive systems are now compatible with Velco’s digital solution, making it very easy for bike brands to launch their smartbikes.

2023 July 13 News

Focus on using IOT to avoid bicycle collisions 

Find out how IoTs can be used to avoid bicycles collisions in this blog post. Learn more about how they work and the different technologies involved.

2023 July 13 News

The Spanish bicycle market in 2023: trends, challenges and perspectives

After two years of record post-Covid recovery, also impacted by component shortages, the Spanish bicycle market has seen a decline in sales and turnover in 2022. Faced with these challenges, the Spanish industry

2023 July 13 News

The Portuguese bicycle industry: an emerging industry facing new challenges

Renowned for its high production volumes, the Portuguese bicycle industry continues to develop and structure itself. Its aim is now to move towards more premium and innovative production.

2023 July 10 News

The bicycle market in the BENELUX region (Belgium, Netherlands, Luxembourg)

While the market for electric bicycles in Europe is growing, there are differences from one region to another. Each country has its own market conditions and mobility trends. The Benelux region, made up of Belgium, the Netherlands and Luxembourg, is an area where we can observe different levels of maturity in terms of the bike market.

2023 July 8 News

Discover the latest technological innovations in connected e-bikes

In this blog post, discover the latest technological innovations in connected e-bikes. Optimise your cycling safety, routes, performance and much more.

2023 July 3 News

The Italian bicycle market gets a renaissance thanks to electric bikes

In the Italian bicycle market, while volume sales of conventional bicycles have fallen by 10% in 2022, those of electric bikes continue to grow. At the same time, local production is being reinvented and strengthened by the manufacture of electric bikes, sparking new interest in the Italian bicycle industry.

2023 June 26 News

Eurobike 2023: highlights and latest innovations!

Discover our article dedicated to the Eurobike 2023 show, where you’ll find out more about the show’s highlights and discover the latest innovations.

Mobitrax_fond noir

2023 June 14 News

VELCO OFFERS IOT SOLUTIONS FOR SHIMANO E-BIKE BRANDS

Velco is now collaborating with Shimano to offer IoT and digital solutions to bicycle brands and manufacturers. After 2 years of development, Velco officially becomes the off-shelf IoT device partner of the Japanese giant bicycle parts and engine manufacturer.

2023 June 13 News

Discover the latest innovation in the e-bike industry.  

The dynamism of the electric bicycle market has led several players to take an interest in it. In a market with a relatively homogenous offering, players in the sector are focusing on innovation to stand out from the crowd. New materials, new services or new commercial approaches, innovation makes it possible to attract cyclists while removing potential obstacles to the use of electric bikes. Discover 7 innovations that are challenging the global e-bike market.

2023 June 13 Fleet management

What is geofencing and how does it work?  

In an evolving world of interconnected devices and hyper-personalized experiences, geofencing has emerged as a game-changing technology. By providing a real-time bridge between the physical and digital realms, geofencing has revolutionized the way businesses and individuals engage with their environment. By harnessing the power of location-based services and boundary detection, geofencing opens up a world of possibilities for targeted marketing, enhanced security and seamless automation for the mobility industry.