Feedback on the 29th edition of Eurobike

It will have escaped no one’s notice that this 29th edition of Europe’s largest meeting place for cycle professionals was very special. Although the companies that came to the show enjoyed returning to this incredible show after a year’s absence due to the covid, half of the exhibitors were absent.

Eurobike 2021 in some figures

  • 630 exhibitors
  • 18,770 professional visitors
  • 13,424 cycling fans
  • 68 countries represented

The majority of countries were represented despite a particular context. A year with certainly less exhibitors, despite the very strong dynamics of the sector:

In her opening speech at the trade fair, Angela Merkel announced, “This industry experienced higher sales growth and turnover during the pandemic and was able to add considerably to its upward trend of recent years. This is a very positive development – especially for our city centers and climate-friendly mobility.”

Germany wants to become an ever more “bicycle-friendly” country.

Velco x Eurobike

For Velco, this year has been marked by internationalization, with a fundraising of 5 million euros at the beginning of the year to boost our development and our European influence. After a rapid establishment in the Netherlands, we want to continue our conquest of the mobility of tomorrow in Germany. Our presence in Germany was therefore unquestionable in order to pursue our relations with all cycle professionals in Europe.

For the third consecutive year, Velco participated as an exhibitor to meet and support brands and fleet managers with connectivity.

Eurobike - Urban mobility

A last Eurobike in Friedrichshafen

“After almost two years of abstinence, the EUROBIKE trade fair finally took place again.  For the last time also in Friedrichshafen, because from 2022 it goes to Frankfurt. It was also time for something to change in the concept and the location, but it’s as always: If the farewell is just around the corner, you miss the Eurobike in Friedrichshafen again…. all challenges with lack of space, lack of accommodation, traffic jams on arrival, fully booked restaurants etc. are forgotten. 

But the current corona situation has made the farewell from Friedrichshafen a little easier. The drastically few exhibitors and visitors were almost frightening. Fortunately, we had a fairly busy schedule at VELCO, but the important spontaneous encounters during the appointment jogging from exhibition hall to exhibition hall are largely absent. The topic of networking has definitely suffered a lot. That will definitely get better in Frankfurt. 

Fortunately, the trend towards “connectivity / digitization” is strongly recognizable, which confirms our VELCO business model. The bike industry is still in its infancy on this topic, but the transformation curve will be steep and fast in the future. 

We are also happy to be there in any case and VELCO will play a decisive and leading role with its solutions.

— Volker Stützinger – Key Account Manager Germany

Thanks to all the customers and partners we met during these 4 days. We are happy to have presented you all the latest in connected mobility! For those we couldn’t meet, don’t hesitate to contact us to discuss your projects via Linkedin or our website!

See you next year in Frankfurt from July 13 to 17, 2022 for even more connected news: new products, expansion of the team, new projects …