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Communications Coordinator DACH & Benelux

Who are we?

Created in 2016, Velco’s ambition is to become the European leader in connected solutions for e-bikes by 2024. Our vision is to transform mobility for sustainability by encouraging the use of e-bikes through connectivity. Our products and software are designed for the actors of the cycle industry and allowe-bike brands and fleet managers to offer services to their clients, protect from theft, improve cyclists’ safety, and lengthen ebikes’ lifespan.

Our innovations have won prizes like Concours Lépine, the connected object trophy, and CES Las Vegas. We work every day to develop innovative urban mobility products. Our  team  is  made up of  more  than  35 people with a  common motivation to take  up ambitious  challenges,  to transform  our  mobility,  and to take  an  active part  in the evolutions of our world.

What is the role about?

Your responsibilities will be varied:

  • Communication strategy
    • Participating in drafting our international communication strategy, both online and offline: key messages and actions to implement in order to meet our objectives
    • Building our DACH & Benelux communication strategy with our Communications Manager, taking regional market caracteristics and trends into account
    • Reporting on actions implemented and analysing results
    • Monitoring budget
  • Press relations & media planning
    • Identifying contacts and managing relationships with market media and journalists in Europe
    • Writing press releases
    • Managing media buying: media identification, contract negociation, content drafting, and follow up
  • Digital communication
    • Leveraging natural and pay-for traffic tools:
      • Website content optimisation for SEO in English and German
      • Mailers
      • Marketing campaigns: Linkedin, Xing…
    • Website webmastering (WordPress)
  • Content
    • Suggesting original and tactical content: videos, photos, articles, etc.
    • Writing and translating content to and from German and English
    • Creating briefs for print projects, understanding how print work operates
  • Other important responsibilities
    • Identifying and participating in the organisation of relevant fairs
    • Participating in creating marketing material for the sales team: presentations, leaflets, etc. working closely with our DACH Sales Manager
    • Monitoring market and communication trends

Your skill and profile

To be successful in this role, you’ll need:

  • Experience in a similar role in the DACH region, ideally in Germany: communication coordinator/officer, press relations, or in an agency.  
  • B2B experience. Knowledge of the bike/mobility sector and/or the tech environment would be a bonus
  • Language skills:
    • German: mothertongue or equivalent
    • English: fluent, i.e. C1 equivalent
    • French: would be a plus, but is not a must-have as our team speaks English

And this is the type of person we need:

  • Organised, self-starter, reliable, versatile
  • Strong writing skills in German and in English
  • Good interpersonal skills and oral communication
  • Resourceful and able to work solo

Additional information

  • Workplace: TBC depending on successful candidate, ideally in Germany. You could work from home or we could rent a WeWork-type office
  • Contract start: ASAP
  • Contact : Laura Pisani-Ferry, laura@velco.fr
  • Max. Dateigröße: 512 MB.

Charlottes Erfahrungsbericht


Als Produktmanagerin freue ich mich darauf, Lösungen zu entwickeln, die zur Entwicklung der sanften Mobilität beitragen. Die Aussicht, an der Revolution der Ökomobilität teilzuhaben und eine nachhaltige Wirtschaft zu unterstützen, gibt meiner Arbeit einen Sinn. Was könnte motivierender sein, als in einem engagierten, unterstützenden und fürsorglichen Team Innovationen zu entwickeln? Auf persönlicher Ebene hat Velco es mir ermöglicht, das Fahrradfahren und die Freude daran wiederzuentdecken!


Charlotte DEROME, Produktmanager